Company

The Firm

Survey Launch is a U.S.-based research and analytics firm founded in 1996. For 30 years the firm has designed, executed, and analyzed research for commercial and public sector clients across a wide range of industries, methodologies, and geographies.

The work has always been analytically grounded. Where many research firms treat advanced methods as a specialty offering, Survey Launch applies segmentation, conjoint, key drivers analysis, pricing models, and other advanced techniques as standard tools. The business question drives the method, not the other way around.

Project experience spans CPG, financial services, technology, QSR, healthcare, and media on the commercial side, and public health, human services, early childhood, and community research on the public sector side. Studies have been fielded domestically and across markets worldwide.

How We Work

Every project is staffed by the researchers and analysts responsible for the work. There is no account management layer and no handoffs after the proposal is signed. Clients communicate directly with the people doing the project.

That approach produces better work. It also produces the kind of quality record that is difficult to build any other way.

Quality control is process-driven, applied at every stage from research design through final delivery.

Quality record:

Zero programming errors and zero missed launches across a 19-year continuous weekly tracking study. 7.4 million completed surveys. 1,026 consecutive launches. The same standard maintained across a 16-year survey platform engagement with 41,000 projects under management.

The Team

Survey Launch is staffed by an experienced multidisciplinary team of researchers, analysts, and technologists. The team includes specialists in advanced statistical methods, survey design and programming, qualitative research, data science, and custom research technology development.

Analytical capabilities are distributed across the team rather than concentrated in a single specialist. Segmentation, conjoint, key drivers analysis, MaxDiff, latent class analysis, pricing models, and machine learning applications are methods the team applies routinely, not occasionally.

Technology

Survey Launch develops and maintains proprietary research technology in addition to its core research practice. This includes a survey platform that supports complex survey instruments and custom data collection applications, custom project management and reporting applications, automated data exchange systems, and quality control tooling, built in C, Perl, Python, and R.

The firm holds US Patent 6,032,177 - method for conducting an interview between a server and respondent computer.

Government Credentials

Survey Launch is certified and registered for government procurement at the federal and state level.

• SBA certified WOSB
• CT certified S/MBE
• MA certified WBE
• UEI U8CEL6BQ6923
• CAGE 81YJ4
• NAICS 541910 (primary), 541720, 541511